Hi, There!
I'm Heather, a passionate storyteller and strategic experience creator working at the intersection of education, leadership, and organizational growth. I specialize in helping teams and institutions determine pathways to enhance their story, or rewrite their future. My work blends strategy and change management to guide organizations through transformation with sincere clarity and creativity.
I thrive on motivating high-performing teams, fostering creative cohesion for across global brands, and designing experiences that inspire connection and progress. From leading strategic initiatives and international programs to curating impactful publications and learning materials, I bring ideas to life through purposeful storytelling and data-driven strategy.
One of my greatest joys lies in research and design. I craft assessment tools and frameworks that empower clients to understand their audiences, measure impact, and make informed, meaningful change.
When not busy moving the needle, you can catch me onstage with my professional acapella group, Reunited Acapella. Whether I'm hitting the high notes or harmonizing with the team, music is a constant in my life that keeps me grounded and connected to being human.
Away from the spotlight, I'm a fitness enthusiast and spend lots of time at the gym with my lifting pals. You can also find me in the kitchen baking up a storm or figuring out how to max the min by recreating recipes using a crock pot. And of course, no day is complete without some quality time with my French bulldog, Alfred, the true MVP of my downtime.
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Things I love: Oxford commas, getting straight to the point, winning through words, and creating action with creative story telling. When I write, I want my audience to hit “subscribe” every time. When I edit, I’ll take whatever words you send my way and quickly make an impact.
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Hear me out; email marketing, but make it incredibly effective. I got you. Mailchimp, HubSpot, and MyEmma are just some of the tools I have managed. Pair this with my design work and fun copywriting and you’ve got yourself stellar communications.
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With over 12 years of dedicated experience in program facilitation and public speaking, I thrive in the dynamic arena of workshops, programs, and professional development seminars. It all began with a passion for winning, and I found my groove in creating and executing impactful sales presentations – a cornerstone of my career journey.
From crafting compelling proposals to confidently closing deals, my sales presentation skills have become a driving force, boasting a remarkable 92% success rate in securing valuable partnerships. I believe in the power of effective communication, not just as a skill but as an art form that creates meaningful connections.
Whether navigating small or large-scale programs, I bring a wealth of experience to the table, ensuring each facilitation is an engaging and transformative experience.
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Graphics tell an important story. From posting on social media platforms to creating invitations, advertisements, announcements, you name it, I’m always ready to take imaging to the next level.
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Creating and designing publications for small or large scale distribution is my forte. I’m an expert in layout and content creation; educational curriculum, annual reports, brochures, magazines, articles, blog posts, white papers, business proposals, conference scripts, and sales presentations. My super power is that I’ll create the content, not just design it.
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In the world of research and strategy, I love data and strategic storytelling. I dive into data with a passion, decoding insights and crafting custom assessment tools that not only gather info but also turn it into action. Whether I'm crunching numbers or developing marketing strategies, I bring that same love for getting straight to the point – no fluff, just impact. My approach is all about distilling complex info into clear, compelling narratives that stir action. Think of it like my beloved Oxford commas in copywriting – the small details that make a big difference.
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Did you know that people retain 95% of information they learn through video content? According to Forbes, viewers prefer video over text-based messaging. Great news, my video marketing campaigns have been wildly effective. In my most recent marketing campaign, I successfully met 98% of my initial target converting leads to confirmed enrollments for an 8-week professional development course.
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Wordpress is my favorite, but I’m no stranger to other platforms. Content design, content management (CMS), Search Engine Optimization (SEO), analytics, and daily operations to keep sites functioning are all part of my day-to-day.
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